Gold and Jewelry Buying and Selling Example
Lovelady Diamond was a redesign project. Having a dated website in the past, our goals were to improve design to increase conversions, position Lovelady Diamond as an expert in the field, and also to improve search rankings. We put a lot of custom work into this website, from the beautiful fading images you see, to working on wording and creating a great user experience. Each of the images you see are real images from Lovelady Diamond’s archives and not stock images. A big advantage to this website is that it stands out from others in the same industry. We carefully decided that the customer niche we wanted to go after is the customer who is seeking expert support, and not the quick sales opportunity. Gemgate.com’s huge library of gem content continues to attract hundreds of organic SEO clicks monthly.